IMMERSIVE SENSORY WINE EXPERIENCES&C-SUITE WINE CONSULTANCY
Sarah Abbott is a “dynamic and savvy” Master of Wine
with an international profile. She is known as a global wine judge, speaker, writer, events creator and strategic wine consultancy.
Her wine consultancy business, Swirl, advises boutique
and artisan wine and spirits producers from all over world.
Her 20-year career in 1996, began with fine classics from Burgundy, Bordeaux & Piedmont, before expanding into working with elite producers from emerging regions.
Sarah has excellent relationships at the highest levels of the wine and hospitality trade, and is passionate about promoting the joys and the diversity of wine. She has a distinctive, witty and cultural approach that brings out the inspirational and universal stories behind great and artisan wine and spirits.
Charlie Brunsden-Parsons, Highly creative and innovative
Business development strategist and Events consultant
with many years of industry experience.
Demonstrates a passion for all projects, large or small,
and displays great attention to detail. Maintains a strong
awareness of market trends, core values and
those distinct USP’s which generate segregation among
the competition for her clients.
Charlie’s relationships with her clients and
suppliers has always been highly respected
and maintained, giving her a proven track record
of impeccable brand concept management,
event creativity and client retention.
WHAT WE DO
We offer handcrafted spirits and fine wine consultancy for those C-suite events or President of the Colleges dining
occasions when only the most exquisite and matching wines will do.
We assist partner venues to help win new business. Wine profiling on event proposals sets them apart from the competition; Giving them the ‘leading edge!’
A Master of Wine with a depth of wine knowledge and artistic vision;
and vineyards with extraordinary characteristics, producing remarkable wines.
Together we create a rare combination of guest profiling and beautiful wines,
delivered from talented producers direct to the chosen venue.
The creative process, from the first sip, will be your guests’ fascinating journey.
In addition, using wine as a starting point, our market-leading sensory events promise
to meet our clients’ strategically tasked objectives.
Our fresh creativity and innovative styling schemes offers an exciting and innovative development
from the classic company wine tasting, and traditional wine experiences.
Specifically designed to be modular, we tailor our immersive solutions to work with many corporate event programmes including: Leadership and Development in Women; Talent Management; ‘Movers and Shakers’; Product Launches and Emerging Markets.
Our original approach, incredible contacts, and amazing concepts give our clients contemporary and stunning new solutions for bringing people together, positioning their brand, and delighting their guests.
Our wine and spirits knowledge and scheme combinations create the impact, and the eagle-eyed among you will see that we have included multi-sensory touch points throughout our wine experiences that take ‘corporate wine tastings’ to new levels.
TANGLED AMONGST THE VINES
"They were all captivated."
"What a fantastic evening at Aston Martin in Mayfair. Great to catch up with Mike Taylor-West ACII, Bob Atkinson, Advait Deodhar, Sarah Abbott MW among many others."
"The whole evening was brilliant experience, and we learned so much, as well as made some new friends and forging contacts."
"You are a true talent, my colleagues were blown away by your personal approach and genuine passion."